Although Snoek Wholesalers was first registered as a company only in 1964, its connections with the Cape fishing industry stretch many decades further back to the early years of this century. In that bygone era, when motorised transport was both a rare novelty and an object of suspicion, the day’s catch was collected at the quayside, in horse-drawn carts.


Snoek Wholesalers was started as a family business, and remains one to this day, fiercely resisting - despite its size - the temptation to become a public company. Thus, whilst it today emplys - and continuously updates - the latest technology in processing and packaging in its modern factory, its family traditions ensure a continuity of personal service which has become the hallmark of success.


As the name implies, Snoek Wholesalers was originally involved only in the smoking of snoek which abound in huge shoals in the icy Atlantic waters around the Cape during the stormy winter months. Today, however, its activities have expanded to embrace all aspects of South Africa’s bountiful fishing industry, and the Company now processes and markets a wide variety of products in fresh, frozen, smoked, salted and dried form.


The Company acts as both an importer and exporter of fish, molluscs, and crustaceans. It has established international reciprocal trading relationships in North and South America, European and Scandinavian countries, the Middle and Far East, and Australasia. With the exception of the Western CApe, where Snoek Wholesalers undertakes its own direct, ex-factory distribution, its domestic and imported products - marketed under the well-accepted 'Atlantic' label - are distributed through an efficient, reliable, and reputable wholesaler network who service the needs of the domestic catering and retail trades throughout SA.


In the markets it currently serves, the Company has established an enviable record for maintaining continuity of supply - despite seasonal fluctuations - by utilising a cold storage facility with a capacity of 6 500 tonnes. Thus the ongoing demand for its products can be met throughout the year.


Snoek Wholesalers' deep roots in the fishing industry, its long experience, its tradition of personal service, and its reliable record as both distributor and source of supply have firmly established its unquestionable reputation as a company with whomk its customers, suppliers, and international trading partners confidently and continuously associate themselves.


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